Community Bank

TV campaign | Guru Studio

For these spots, the agency wanted something with a warm, personal feel to showcase the client's brand. Based on their script, I sketched out our porky hero and pitched his epic journey from the dark and depressing big bad bank to his happy home at Community Bank.
Coaxing a handmade look from a 3D pipeline is always an interesting challenge, and luckily I worked with a great team at Guru Studio so developing this aesthetic was a lot of fun.
My role
Director, modeler, rigger, compositor, storyboards

3D pig model with custom watercolour effects

Credits
Production Company: Guru Studio
Creative Director: Frank Falcone
Director: Matt Hammill
Producer: Amy Robson
2D Animation and Backgrounds: Angela Kim
3D Animation: Ryan Fairley
Music: Asher Lenz + Steve Skratt
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Agency: Eric Mower and Associates
Client: Community Bank, NA
Tom Merrick: Senior Partner, Creative Director
Tom Collins: Associate Creative Director
Laurie Wolfe: Producer

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